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Beauty Foods Seen as a Coming Trend for 2009

Posted: December 30, 2008

In a survey of the top ten packaged goods trends, Datamonitor has tipped beauty foods for success in the coming year.

The market research firm said the trend has great potential despite still being in its infancy. Indicative of the long-term promise of beauty food and drinks is the number of well-publicized launches from big players in the industry.

Big hitters enter market

Datamonitor named Masterfoods as one of the leading companies to have recently entered the beauty from within market. Its Dove Beautiful Milk Chocolate is packed with ingredients that are purported to nourish the skin, including vitamins C and E along with biotin, zinc and cocoa flavanols.

And in the United Kingdom, Beauty Spring Water touts its Praventin ingredient as rich in Lactoferrin to help reduce acne.