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SpaFinder Predicts 2009 Spa Trends
Posted: December 29, 2008
page 6 of 6
10. Brands, Brands, Brands
With almost 72,000 spas around the world, spas that establish and broadcast a truly unique brand identity will attract more visitors at a time when consumer budgets are under pressure. Today, large companies are bringing strong branding savvy into the spa game, and high-end luxury brands are expanding into spa as well. And look for the distinctions between brands to become more pronounced. For example, Shangri-La’s Chi Spa brand has successfully incorporated signature elements throughout their collection while retaining enough uniqueness at each property to make every Chi Spa a new—and yet familiar—experience. The ESPA brand has also established a strong identity across a vast number of spas and mastered the art of training spa therapists to provide highly consistent, quality treatments.
About SpaFinder, Inc.
One of the world’s largest spa media, marketing and gifting companies, SpaFinder, Inc. connects millions of wellness-focused consumers with thousands of spas worldwide. SpaFinder’s media properties include the award-winning Spafinder.com, SpaFinder Lifestyle Online Magazine (published in six different languages), the Spa Enthusiast newsletter and the annual worldwide spa directory, Global SpaFinder. Spa Finder Gift Certificates and its new gift division, Spa & Salon Wish, offer spa gift certificates and cards that are redeemable at a combined network of more than 7,000 spas and salons worldwide and available at thousands of retail outlets. The company’s software division innovates new solutions that help spas build and streamline their businesses, including the popular SpaBooker online booking system. SpaFinder Europe and SpaFinder Japan offer regional spa marketing and gifting programs, including localized, native-language websites. Founded in 1986, the privately held company is headquartered in Manhattan.