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SpaFinder Predicts 2009 Spa Trends
Posted: December 29, 2008
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SpaFinder’s Top Ten Spa Trends to Watch in 2009:
1. Energy Medicine
Everyone’s talking about energy, and in 2009 the spa industry will follow suit, with high-voltage buzz around energy medicine and therapies such as Reiki, Qi Gong, chakra balancing, healing touch, and magnetic, light and sound therapy. While there’s charged debate about how to define these practices, whether they’re actually new and whether there’s enough scientific evidence to warrant attention, energy medicine is a hot topic in both the spa industry and, increasingly, the medical establishment. Discussion on the medical side—centering on electromagnetic forces, laser beams and the like—diverges from concepts such as qi, chi, prana, chakras and doshas used in the spa sector, where the emphasis is on clearing imbalances in a body’s energy field to promote healing.
Interesting examples are emerging: from bite-size doses of energy medicine alongside traditional massage at properties like Conrad Maldives Rangali Island to the extensive use of visiting practitioners at Thai resorts like Trisara, Chiva-Dom and Six Senses to Canyon Ranch’s elaborate ‘Healing Energy’ menu. The enlightened approach? An open mind, with encouragement for scientific verification… After all, there’s a lot we don’t know about the ‘body electric.’
2. Casinos and Spas: A Good BetPlacing a high-end spa in a casino hotel was once a long-shot idea, but today casino spas are the most profitable spas in the world. These world-class facilities cater to a free-spending clientele that sees the value both of high-octane indulgence and recharging, healthy pursuits. For instance, the Venetian Resort Hotel Casino’s Canyon Ranch SpaClub has expanded to become the largest spa in the world with 90 treatment rooms, and Las Vegas’ forthcoming Fountainbleu—slated for fall 2009—will be one of the most expensive spas ever built. ;And the stakes are rising in Asia: Macao has surpassed Vegas in annual gambling revenue, and the gargantuan Venetian Resort features the impressive V Spa. Singapore, which recently legalized gambling, will see the opening of the Marina Bay Sands in 2009, which will no doubt breath new life into the award-winning Sentosa Resort & Spa, and there’s also talk of Banyan Tree opening a casino-spa resort. Some casino operators are designing fun, more approachable facilities catering to first-time spa-goers, such as the Northern Quest Resort in Washington State, opening late 2009, and Ameristar Resorts of Black Hawk and St. Charles, MO. Look for more blending of casino excitement and the luxury spa experience in 2009.