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SpaFinder Predicts 2009 Spa Trends

Posted: December 29, 2008

SpaFinder, a global spa resource, recently announced its "Top 10 Spa Trends To Watch In 2009," the company’s sixth annual forecast of the emerging concepts that will shape the world of spa in 2009 and beyond.

The global spa industry’s extraordinary growth and resiliency has been fueled by important new ideas in health, wellness, fitness, beauty, design, and cuisine. Despite a turbulent economy, SpaFinder president Susie Ellis believes 2009 will prove no exception, with the industry continuing to innovate, including developments such as the in-transit spa experience, new offerings for the exploding Gen X and Y demographic, bolder eco-friendly initiatives, and the ramping up of global spa brands.

In particular, one clear macro trend is emerging: the interweaving of medicine and spas in unprecedented ways, with spas poised to increase their roles in wellness and health care while hospitals evolve to embrace spa-like offerings and hospitality. As the expensive, sickness-oriented Western health care model comes under intense review, spa innovation and influence on both traditional and alternative/complementary medical fronts is growing. With consumers increasingly receptive to preventative wellness solutions and effective non-Western wellness modalities, spas are seizing the opportunity—and the spa-medicine relationship has never been so rich or strong.

As Ellis noted, “In a few short years I’ve watched spas go from a narrow focus on pampering to become a vastly expanded category where dozens of wellness solutions are explored. They’ve become, in essence, our alternative laboratories for testing new health and wellness approaches—from fitness, nutrition, acupuncture and yoga, and more recently, sleep and fertility solutions. And for 2009, whether it’s energy medicine or brain health offerings or the rise of wellness tourism or diagnostics, ;there’s never been more breeding going on in the spa Petri dish.”

As the point of connection between thousands of spas and millions of spa consumers, SpaFinder has a unique vantage point across the world of spa. The company’s annual trends report is based on analyses from a large team of experts who visit hundreds of spas each year, interview top analysts and conduct ongoing research in the consumer, travel and spa sectors.