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Survey Shows Men's Attitude Toward Beauty Products
Posted: December 22, 2008
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The particular products that men were willing to line their bathrooms with varied from country to country, but as a general rule basics such as toothpaste and deodorant that contribute to good hygiene were most popular.
This comes as no great surprise considering that the survey also ranked good hygiene as the most common factor that women view as being absolutely necessary before she they view a man as handsome. Overall, 34% said good hygiene was an absolute necessity.
However, there were differences in attitudes even in relation to personal hygiene as deodorant use in China was particularly low at 14%, although more and more men are looking to mask their scents.
Doing a Dove holds the key to male market
Beyond personal hygiene, men remained quiet on the subject of male beauty, and here, Synovate suggest, lies an opportunity. “If you are in the beauty business, it may just be a beautiful opportunity. The brand that ’does a Dove’ for men, referring to the company's popular women's campaign, may well get the issue of a male beauty standard on the agenda, leading the debate... and sales,” said Michaels.