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New Research Shows Beliefs on Male Sexiness Worldwide

Posted: December 8, 2008

The majority of American men—57%—consider themselves sexy, according to a new global survey by market research firm Synovate. Across all the markets surveyed, American men were among those most confident in their sexiness, after men in Greece (81%), Russia (80%), South Africa (78%) and Brazil (63%).

Synovate recently surveyed nearly 10,000 men and women in 12 countries to find out how men feel about their looks, which countries are seen as having the best-looking men and all the things men do to make themselves look good.

Do ya think I'm sexy?

Rod Stewart posed that perennial question to women in his classic 70s disco tune, but the Synovate male beauty study asked the men themselves. Of the survey’s nearly 5,000 male respondents worldwide, about half (49%) think they are sexy, though there were vast differences in self-belief across markets. While the above-mentioned countries were highly confident in their magnetism, most Malaysian males (78%) said they are not sexy, as did Chinese and French men (both 66%).

Hey, good-looking