Look back on the size, shape and texture of the beauty industry in five-year increments, and among the things you notice are that trends can stay on the radar for quite awhile, sometimes really catching hold. We see, too, that the pace of change has picked up considerably. Change arises from what came before—new technologies enabling the next big things in their turn. All that has come before has brought us to where we are today, with a deeper understanding of both ingredient chemistries and the skin, leading to the most sophisticated products ever. Outside the lab, the world has kept pace, with a swiftly changing retail scene and a new way of doing business that is friendlier to the environment. GCI magazine editors take a look at the future of beauty being shaped today. It’s your move.
The Changing Face of Beauty Retail Puts Channel Distinctions into Soft Focus
Lines are beginning to blur between retail channels similar to the Magic Eye 3-D images so many tried to decipher in the 1990s by placing speckled pictures up to their noses. “The longer you look, the clearer the image becomes,” the brand’s Web site reveals, “and the farther away you hold the page, the deeper it becomes.” Just so, in the realm of beauty, the farther you look into the future of the industry, the clearer the reality becomes of retail channels—including food, beverages, nutrition and wellness, personal care, cosmetics and more—crossing visionary paths into one another to advance consumer experience, offering more convenient points of purchase.