Collaboration has sped the cosmetic industry along—in some cases, collaboration within companies; in others, through intra-industry efforts. As always, regulatory constraints have also played an influential role in the industry’s progress. And it would be a glaring oversight to omit the purely scientific insight and discovery, coupled with advanced means to measure and test, present in the industry. In the end, these forces combined still must interact with the whim of the consumer, whether by fulfilling or initiating a market demand.
Many larger manufacturers in the industry hire a position or positions strictly dedicated to scout out inventions from any field that could apply to personal care. They look to paint and coatings, pharmaceuticals, nutrition, food and many others for technologies they can bring in-house, as well as outlets to which they could license out their own technologies to maximize on intellectual property rights. In fact, some raw material suppliers within the industry do not realize the implications of their own inventions, and therefore hired experts are paid to recognize this potential.
Chemists, formulators and R&D managers also scour various industries for ideas to apply in their own work; some follow patents issued, while others attend peripheral industry events. They innovate through interaction.