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SpaFinder Releases State of Spa Travel Survey

Posted: August 20, 2008

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Agents also reported that social groups such as friends traveling together took the top spot among emerging spa travel trends. Tied for the second slot were: An increased interest in travelers seeking wellness and health elements at spas, and people choosing a spa destination for special occasions such as honeymoons and so on.

Not surprisingly, 70% of agents report that spa resorts are lowering rates and offering more special deals than in years past. And 31% of those surveyed report that spas are either offering 'significantly' or 'historically' more aggressive pricing and deals in 2008.

Agents also found that access to a spas and spa facilities ranks No. 1--by a significant margin--as the top consideration for their traveling clients, followed by proximity to a beach, sightseeing, shopping, hiking and nature-based activities in that order, with skiing and golf taking the last spots.

According to the survey, health and wellness is now one of the most critical considerations for today's spa traveler, with 90% of agents reporting that health and wellness is either 'very' or 'somewhat' important to their vacationing clients.

When booking spa travel, travelers' most important consideration is the spa's facilities and amenities (52%), topping price (27%) or the spa location (22%), agents noted.