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The Differences Between Men and Women--Part III: The Profit in Understanding What Makes Men Tick

By: Guy Lewis, PhD
Posted: July 22, 2008, from the March 2007 issue of Skin Inc. magazine.

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TE Schlaepfer, GJ Harris, AY Tien L Peng, S Lee, and GD Pearlson, Structural differences in the cerebral cortex of healthy female and male subjects: a magnetic resonance imaging study. Psychiatry Res 61(3), 129–35 (Sept 29, 1995)

BA Shaywitz, et al. Sex differences in the functional organisation of the brain. Nature, 373 (6515), 607–9 (1995)

EO Wilson, Sociobiology, Harvard University Press (1992)

Editor’s note: This feature is the final installment of a three-part series that explores the vast differences that exist in the visual, kinesthetic and emotional processing centers in the brains of women and men, and how this affects the manner in which both sexes approach or avoid people, places, products and procedures. This part of the series explores how these early developmental stages and socioenvironmental processes form the foundation for a person’s visual, kinesthetic and emotional responses to the behaviors of others and themselves. Also discussed will be the expected outcome of a person engaging in a behavior and how this potentially can aid business owners in increasing their profit centers.