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Color Theory

By: Roberta Hughes
Posted: June 23, 2008, from the April 2006 issue of Skin Inc. magazine.

page 6 of 6

• Using bright colors strategically near product boutiques will emphasize the items and stimulate customer interest.

Color effects

Colors are rarely seen alone and can appear to change as they are viewed in combination. Surface textures also can alter the appearance of a color, because textures absorb or reflect light differently. For instance, a red rose will look brighter and richer compared to a red balloon. Using different lighting or slightly changing the scale or proportion of a color produces entirely different effects.

When creating a harmonious and unique spa atmosphere, consider what meaning and message you want to convey and how they will interact with the brand image you already have established.