Annual State of the Cosmetics and Toiletries Industry

By: Alexander Kirillov

Posted: June 18, 2008

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Indeed, two antiaging segments—nourishers/antiagers and firming/anticellulite body care—demonstrated the strongest results, growing at double-digit rates. As an anecdotal example of consumer interest in the antiaging segment and its explosive potential, there was a noticeable consumer frenzy over the masstige antiaging brand Boots No.7 in the U.K. after it was endorsed in a BBC television program. Strong growth of local brands such as Antivozrast in Russia and The Face Shop in South Korea saw high growth rates for mass and masstige products, demonstrating the strong global consumer demand for such products.

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