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2014 Social Media Predictions
Posted: February 17, 2014
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Klout measures your influence across a range of platforms based on how many people interact with your posts. Topsy Labs Inc, a data-analytics platform, was just purchased by Apple for $200M, so it will be able to spot trends in real time as they emerge on Twitter.
The big picture is that social is here to stay. The key benefits lie in analytics as well as brand awareness. To measure the results of social purely with numbers is to overlook the collateral benefits of playing in this space. We all know that social is a factor in the search engine ranking algorithm, but that is just the beginning. Social enhances company branding and word-of-mouth exposure, and has the ability to effectively increase customer loyalty and trust. Through an integrated marketing program, social can also vastly improve audience reach and influence.
While most business owners are aware of the necessity of having a social media strategy, 2014 will be the year where a majority will finally understand the necessity to commit the necessary time and resources to their social media efforts.
This article was written by Wendy Lewis, president of Wendy Lewis & Co Ltd, Global Aesthetics Consultancy, founder/editor in chief of www.beautyinthebag.com, and a contributing editor to Plastic Surgery Practice. The piece originally appeared in the January issue of Plastic Surgery Practice, and was posted on www.plasticsurgerypractice.com.