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2014 Social Media Predictions
Posted: February 17, 2014
page 3 of 4
According to market research firm International Data Corporation (IDC), worldwide revenues for PCs will decline by 6% in 2014, but mobile devices will continue to soar. More and more people are connected to their devices, and a high percentage of us border on addiction. Our iPhones and Androids are becoming increasingly smaller, yet more computer-like in their functionality.
For some of us, especially road warriors, they have just about replaced tablets and laptops. But there is still a gap between how users interact with one another when they are on a desktop versus when they are on a mobile device. Mobile users give shorter replies or no reply when they are in transit. It is not the same as someone sitting at a desk who can respond in more detail, but innovative technology will continue to make us more mobile.
7. Data mining will dominate
In the past, listening to customer feedback involved expensive, time-consuming, and low-participation surveys. But social media is about conversations among friends and broadcasting that information freely. Companies will be managing social media as a team while connecting data sources into a single dashboard, such as HootSuite and others.
As analytics become more sophisticated, they will be able to provide a deeper dive compiled into a single social media snapshot. We will be able to do more than just say how many Twitter followers or Facebook fans were gained. It will become increasing important to know who those followers are, what they are saying about your brand, and how we can improve the customer experience to meet their demands. It will become easier to analyze the demographics of your social reach.