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International Spa Trends: Thailand

By: Melinda Taschetta-Millane
Posted: June 11, 2008, from the October 2006 issue of Skin Inc. magazine.

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This feeling certainly did come across at this beautiful spa. According to Juraruk Cholharn, assistant public relations manager, the facility was created to offer guests outstanding services at select five-star hotels. “With an emphasis on pampering and wellness, East meets West with Thai health and beauty practices that have been sourced from age-old therapies and updated with modern knowledge to pamper and revitalize guests,” she explains.

The spa offers a variety of private treatment suites luxuriously designed in the contemporary Thai style, including one grand suite, four deluxe suites and nine standard rooms. Thirty-five percent of its clientele are travelers, primarily from China, Japan, Europe and the United States.

La Bretagne Holistic Rejuvenation Center. This medical spa is situated in the heart of the bustling new upscale Siam Paragon Shopping Center—reportedly the largest in Asia. It is this location that helps the business to obtain the types of clientele it is targeting—the middle- to upper-income baby boomers and Gen Xers, many of whom bring in their teenagers for acne treatments. “The mall setting fits our clients’ lifestyles,” explains Chuthamas Premchaiporn, international business development manager for Pan Beauty Care Co., Ltd., which manages La Bretagne Holistic Rejuvenation Center. “La Bretagne is a pioneer in a new concept of holistic rejuvenation in Thailand. It introduces a total solution in health and beauty to create a faster, better and longer result.” According to her, many spas in Bangkok are located in a mall setting because it is convenient. This unique facility recently celebrated its 10-year anniversary of being the exclusive Thai distributor of Repêchage products.

“Here, our medical spa is also a dermatology clinic, and offers acne and pigmentation treatments, in addition to Botox* and laser—but no microdermabrasion,” says Premchaiporn. The most-requested treatment on the menu is the Repêchage Four-Layer Facial, she says. Premchaiporn adds that skin lightening is also a popular service throughout Asia. Another trend she has noticed is that of teens coming in with their parents. “Kids are starting to learn about proper skin care at a younger age,” she observes.

The Oriental Spa. The spa was established in 1993 as an extension of the guest experience provided by the legendary The Oriental, Bangkok hotel and is rich in the traditions of Thailand. Accessible only by ferry, the spa is housed in a restored century-old teakwood house. Guests are made to feel as though they have entered a temple of well-being. “The spa’s approach to wellness is based on ancient Thai traditions that combine meditation and massage with healing Western techniques,” says Susie Hansirisawasdi, director of public relations.