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International Spa Trends: Thailand

Melinda Taschetta-Millane October 2006 issue of Skin Inc. magazine

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The spa industry is here to stay, and not just in the United States. A recent trip to Thailand proved that spas are a hot commodity on the other side of the globe, as well. There, it is all about culture and remaining true to the land.

“Those fortunate enough to have experienced the warmth and hospitality of Thailand will know all too well the genuine care and excellent service that are delivered here,” says Richard Williams, spa manager at Chiva-Som in Hua Hin. “As a culture that lives from the heart—even having ‘heart’ words in their vocabulary—therein lies the unique advantage to spas developed in Thailand. To have team members who take a genuine interest in their clients, care about their jobs and are proud to work in their respective fields is certainly a plus to the spa industry. All who return to Thailand will be welcomed with the warm wai, which is a prayerlike greeting—just like namaste in India—that offers respect and warmth to all who visit.”

The Thai culture also is well-known for its reputation in the service industry. “Thai spa culture offers alternative therapies with its inherited tradition of herbal practice that has been proven to give excellent results for health and well-being, both holistically and scientifically,” notes Sarah Kajonborrirak, president and founder of Sivalai Spa. “It’s part of a variety of spa treatments from the genuine tradition of the Thai people that has been practiced for more than 3,000 years.”

Facts and figures

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Thai Spas: Just the Facts

Chiva-Som at Hua Hin

73/4 Petchkasem Road

Hua Hin, Prachuab Khirikhan 77110




Location: Hua Hin beach, 130 miles south of Bangkok

On the menu: More than 100 treatments and activities, including spa, holistic, fitness and physiotherapy, are offered.

Number of treatment rooms: 42

Number of therapists: 80

Number of specialist consultants: 5

Signature services: Skin-Haven Facial, Spa-Haven Body Polish, Spa-Haven Body Cocoons and Signature Massage

Devarana Spa

Dusit Thani Hotel

946 Rama IV Road

Silom, Bangrak

Bangkok 10500




Location: The Dusit Thani Hotel

On the menu: Luxurious pampering and healing treatments

Number of treatment rooms: 149 standard rooms, 4 deluxe suites and 1 grand suite

Signature services: The Devarana Massage, The Devarana Bath and The Devarana Scrub

La Bretagne Holistic Rejuvenation Center

Siam Paragon

991/1 Rama I Road

2nd Floor

Bangkok, 10330



Location: Siam Paragon Shopping Center, Bangkok

On the menu: More than 40 facial and body treatments, as well as exclusive programs

Number of treatment rooms: 8: 5 for facials; 3 for body, including a wet room

Signature services: Facial Design Service, Nonsurgical Face Lift and Doljit

The Oriental Spa

The Oriental, Bangkok

48 Oriental Avenue

Bangkok 10500




Location: The Oriental, Bangkok

On the menu: More than 50 treatments grace the menu.

Number of treatment rooms: 14 spa suites

Number of therapists: Dependent on the season

Signature services: Oriental Spice Body Scrub and Essence of Aqua, and Spirit of Oriental (full-day)

Seasons Spa

All Seasons Place

87 Wireless Road

Bangkok 10330




Location: Conrad Bangkok

On the menu: Massage, hydrotherapy, facial, body exfoliation, hands and feet, waxing, and packages

Number of treatment rooms: 12 luxuriously appointed rooms; 16 beds total

Signature service: Sense of Seasons package

Sivalai Spa

Royal Bangkok Sports Club

1 Henri Dunant Street

Pathumwan, Bangkok




Location: Royal Bangkok Sports Club

On the menu: 29 treatments, each using formulations exclusive to the spa

Number of treatment rooms: 8 treatment rooms, 1 living lounge with a foot massage service and a lifestyle consultation room

Number of therapists: 18

Signature services: Thai Slimming Package and Thai Vichy Shower

Thai Indigenous

According to Richard Williams, spa manager at Chiva-Som in Hua Hin, Thailand, the following ingredients are hot in cutting-edge Thai treatments.

  • Prai—similar to gingerroot
  • Lemongrass
  • Sugar cane
  • Rain forest honey
  • Turmeric, which aids digestion
  • Lime
  • Papaya, for enzymes
  • Coconut
  • Kiwi
  • Jasmine rice, for scrubs and masks
  • Salts

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