When planned properly, holiday-inspired treatments can boost the bottom line and often end up running throughout the entire season, depending upon popular demand. “We like to plan our holiday menu six months out or, if push comes to shove, three months out,” says Jenean LaRoche, spa director at San Francisco’s Nob Hill Spa at The Huntington Hotel.
There’s a lot to take into account when planning holiday treatments: finding and approving the products, completing the protocols, training team members, and publicizing the new service. This year, LaRoche is offering a Cranberry-Pomegranate Body Treatment—a traditional scrub that uses a salt glow infused with cranberry and pomegranate essential oils. (See On the Menu.)
“This is really about the flavor of the season,” she says. “Pomegranate and cranberry are trendy ingredients right now, and also are high in antioxidants.” LaRoche likes to offer scrubs as specialty treatments for one very good reason: The protocol is simple, and the team doesn’t need to be retrained.