The NPD Group's report, Insight Into the Youth Beauty Market, takes a close look at the youth consumer from ages 8-24 years old. Tweens, which range from age 8-12, first start using beauty products at the age of 10 and may use more than 24 different beauty product categories, with the majority represented by fragrances/body sprays, body washes/cleansers/gels and lip products.
Skin care products are the second most-used among tweens, with more than five out of 10 girls using them. Useage of makeup ranks third among tweens ,and nearly four out of 10 have reported using cosmetics, with lip gloss useage ranking high on the list.
Even though 51% of tweens say they are happy with the way they look, there is a keen interest in beauty products. Surprisingly, the group uses a variety of at least 30 different beauty product categories, from lip gloss to firming cellulite cream.