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NPD Group Reports on the Tween Beauty Sector
Posted: May 21, 2008
page 2 of 2
According to Grant, "Now that's a nice sum, but here is what kicks that up into overdrive: since Mom is usually the one purchasing the products for the tweens, it's important for beauty companies and retailers to recognize that tweens may be driving Mom back into the marketplace. That little girl may be the one pulling the purse strings, so to speak, and the one who provides you an opportunity to talk to Mom."