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Welcoming the Disabled Spa-goer
By: Naomi Serviss
Posted: September 28, 2012, from the October 2012 issue of Skin Inc. magazine.
The Royal Caribbean cruise line follows the lead of the ADA accessibility guidelines for land-based facilities, resulting in leading-edge spas that are available for all clients, disabled or otherwise.
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She visits day spas a couple of times each month and recommends the experience to others who are disabled. She also would like to see more disabled people shown in advertising and marketing tools, such as websites, brochures and other kinds of media outreach. “I do think that people who are more impaired than me would definitely appreciate more accessibility,” she says. “The image of what is portrayed is so important to the population ... and I think an image of a disabled person in marketing would be a wonderful way to show the spa’s diversity of clients.”
Naomi Serviss is a freelance entertainment, travel and spa writer who has contributed to a variety of industry magazines and newspapers, including The New York Times, Newsday and New York Daily News, and websites including www.about.com and www.broadwayworld.com. She resides in Manhattan.