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Consumers Integrating More Organic into Lifestyles

Posted: March 11, 2008

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According to NMI President Maryellen Molyneaux, “NMI research shows that the number of Devoteds is up, and Dabblers are down, which indicates that consumers are moving up the ladder of organic lifestyles. They are learning more about organics, which is leading to increased usage. This reflects the mainstreaming of the organic marketplace and the opportunity that brands have to attract the most loyal segment of organic users—Devoteds.”

More information can be found in NMI’s upcoming 2008 Health & Wellness Trends Report, which will be published in April or in the 2007 Organic Consumer Trends Report, which contains more than 200 pages of charts, graphs and insights related to the organic category. Also, more information can be found on NMI’s Web site at