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Professional Skin Care Products Market Grows 5.3% in 2011
Posted: July 24, 2012
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In the U.S., sales within the largest channel in the country—spas and salons—declined in 2011. The report cited a cutback in the number of brands carried, the shutdown of underperforming spas and more salons and hotels divesting their spa businesses to re-focus on their core businesses. Another factor, a surge in at-home beauty devices, has reportedly impeded business in the spas channel, the report said.
Sales in Europe Rise, But Consumers Still Value Driven
Meanwhile, sales in the European market came close to pre-recession peak levels, with a 4% growth rate in 2011, as consumers returned to professional venues for skin care treatments. Sales through beauty institutes and salons, the largest purchase channel in Europe representing almost 60% of the market, rose by 3.7% in 2011. Still, consumers continued to spend cautiously on their post-treatment purchases and remain highly value conscious, the study said.
Medical Care Providers On Upward Trend
The strongest growth reported was in the medical care providers channel in both Europe and the U.S. The study revealed that spas, salons and medical care providers are stimulating traffic by modernizing facilities and implementing new communication tools such as social networking and tablet devices that enable therapists to complete medical questionnaires or recommend products without interrupting the treatment. The increase in the number of locations through franchised networks or chains, particularly in Europe, and increasing skin care product distribution through other professional-type outlets, such as hair salons or medical care providers, is successfully boosting revenues, the report added.