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Natural, Smatural … What Does it Mean and Do We Want it Defined?

By Rachel Chapman
Posted: February 5, 2008

page 2 of 3

Now, if the consumer only understood the reality that natural doesn’t equal safer…

-Rachel Chapman
Senior Editor, Cosmetics & Toiletries magazine

1.  F. Ibarra, PhD, and C.H. Johnson, Natural Preservation from Concepts in Nature, Cosm & Toil 123 3 (Mar 2008) in press