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Natural, Smatural … What Does it Mean and Do We Want it Defined?
By Rachel Chapman
Posted: February 5, 2008
page 2 of 3
Now, if the consumer only understood the reality that natural doesn’t equal safer…
-Rachel Chapman References
Senior Editor, Cosmetics & Toiletries magazine
1. F. Ibarra, PhD, and C.H. Johnson, Natural Preservation from Concepts in Nature, Cosm & Toil 123 3 (Mar 2008) in press