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Posted: February 1, 2008, from the February 2008 issue of Skin Inc. magazine.
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A drom press release states that the company is “creating a new basis for the creation of unusual perfume compositions and natural cosmetic concepts.” Is the creation of more unique fragrances one of the advantages of natural cosmetic concepts and your sourcing and production methods? Does this process and intrinsically unique scents go hand-in-hand?
Markus Schiek, dead of global marketing, and Martha Basanta, marketing manager, with drom Fragrances: Yes, the creation of unique fragrances is an advantage of the Pureganic program. The process itself is truly unique and thus fosters unique scents. In partnership with the University of Munich and the Bavarian State Institute for Soil Culture and Plant Growth, we have developed an innovative variant on water vapor extraction that is fast, completely pressure-free and incredibly gentle. With this level of care at every stage in the cultivation of the raw material, and with its pioneering refinement method, drom Fragrances has succeeded in extracting essential oils that are unique in the world market. The quality is unsurpassed and the 100% purity and the captivating fragrances of these Pureganic oils are a dream-come-true for every perfumer, and provide the ideal basis for use in all areas of natural cosmetics.
What were the challenges of implementing production for the Pureganic collection? What has been the response?
Schiek and Basanta: The biggest challenges of the Pureganic program thus far have been establishing cooperative agreements with agricultural operations and to ensure that each grower selected by drom meets the most stringent of qualifications. Along with these qualifications, each partner must control each cultivation and be free from pesticides, herbicides and fertilizers in order to be granted the “For Organically Produced Food” certificate, which is only issued for compliance with the guidelines of the United States Department of Agriculture (USDA). The response to this program has been nothing short of wonderful, and the possibilities of what this can do for our clients are remarkable