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Pale is the New Tan, According to New Findings From Mintel

Posted: April 16, 2012

According to a release from In-cosmetics, pale is the new tanned. The release notes that findings from Mintel Beauty & Personal Care show that the number of new U.S. face care products that offered UV protection in 2011 rose to 19% of total launches, up from 13% in 2008.

Many of the current lotions available on the market include antioxidants to increase the skin’s defenses from the sun’s damaging effects. For example, SkinCeuticals has launched a new Protect Range that contains a unique plankton extract, artemia salina, for maximum protection, and In-cosmetics event director Lucy Gillam says the new surge in face care products containing SPF is a positive progression for a cosmetics industry that has been fixated on self-tanning products for the last 60 years. “It seems that our pursuit to look and remain youthful has finally caught up with our obsession of having a tan,” she comments.

In contrast to their Western counterparts, Eastern consumers are renowned for going to great lengths to keep their skin as pale as possible. Japanese company Shiseido International’s Clé de Peau Beauté range has recently seen the addition of UV Protection Cream SPF 50 PA+++ that contains thyme and turmeric extracts to prevent DNA damage to cells that cause wrinkle formation. Also, specifically targeted at teenagers, South Korea’s Yuhan Kimberly has launched Teen’s Nature Sun Cream SPF 45 PA++, which contains bamboo water and water in silicon to block UVA and UVB rays and nourish skin.

Nica Lewis from Mintel Beauty & Personal Care adds, “The market for sunscreens in the East is strong, with China and South Korea projected to experience some of the most robust growth in sun care by 2016. As a result, the innovative new ingredients that manufacturers are using to formulate them are really leading the way for the personal care ingredients industry. Although the West is still playing catch-up with the East, no doubt consumers’ new preoccupation with skin protection lotions will drive the range of sun care products on the market in the future.”