The Face & Body Midwest Top 10

By: Melinda Taschetta-Millane

Posted: March 30, 2012, from the April 2012 issue of Skin Inc. magazine.

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On retailing makeup: “Get more out of each client. For example: If you offer four makeup lessons/applications per week at $55 each, that will result in $11,440+ per year in additional income.”

—Donna Mee, Donna Mee Inc.

On reaching men: “You need to have a website to reach male clients—and a separate section on that site specifically for them. You must make them feel welcome.”

—Andy Rouillard, Cirepil & Escential Perron Rigot/IBSG LLC

On team education: “It’s crucial to educate your staff. If you bring in new products and treatments, you must do this to ensure you are setting yourself up for success.”