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Following are transcripts from a recent interview between Skin Inc. magazine editor in chief Melinda Taschetta-Millane and editorial advisory board member Maritza Rodriguez, global vice president of marketing & communications for Pevonia International, LLC, which included a discussion of spa trends and the future of the spa industry. Read the Reflections column that features the rest of this interview.
Melinda Taschetta-Millane: What future adaptation do you feel still is necessary for this industry to continue to move forward?
Maritza Rodriguez: I think a more global perspective within the spa industry would make a tremendous impact. It’s not an easy task. There’s not a true source for global representation of who we are as an industry, and I think that’s a challenge. That’s a challenge from a manufacturer, vendor and professional standpoint, because if this is your career and this is what you are dedicating your life to and you want to build, where do you have to go? What are your options on a global level, because people are changing as they are aging. They are looking at other options that are not always U.S.-based. I believe an evolution from a national vision to a more global wellness vision will serve all of us in a positive way. We are fortunate with Pevonia because we’ve got that global perspective from our distributors, but as a whole, the industry doesn’t have that, which would be extremely beneficial.
Education is another huge area—making education truly mainstream for the industry. Right now, pretty much, the way education works is by selection. It’s members-only. If the majority of the leaders were making education truly an important part of their business model, the whole industry would benefit, and it would elevate the quality of our professionals and, in turn, the quality of what is delivered to the consumer.
MTM: What advice do you have for spa owners in this day and age? How can they keep afloat, stay practical?