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SpaFinder Releases Top 10 Global Spa Trends for 2012

Posted: December 6, 2011

From “amusement park” spas to cold treatments, such as “snow showers” to the arrival of beauty coaches, SpaFinder today released its annual Spa Trend Report forecasting the global trends and ideas that will reshape spa and wellness in 2012.

Now in its ninth year, the annual report is based on analysis from SpaFinder Research, and its team of experts who visit hundreds of spa and wellness businesses throughout the world every year, as well as interviews with leading industry analysts, and data and feedback collected from SpaFinder’s partnership with more than 15,000 spas, yoga, Pilates and fitness studios, wellness practitioners and salons worldwide.

The Spa Trend Report is developed under the direction of SpaFinder president Susie Ellis. “After four tough economic years that made experimentation challenging, we are seeing the industry once again pushing the envelope with exciting ideas, delivering more wows, more fun and quite serious wellness innovation,” said Ellis. "Overall, we see two distinct themes emerging. One is the industry innovating with diverse, new sensory experiences and treatments–-from cold and “vibration” therapies to new services for healthy feet. The second is how spas are re-imagining and extending their connection to clients, moving beyond the sporadic visit to programs aimed at developing long-term relationships, such as coaching and online gaming.”

The top ten global spa trends for 2012 are:

1. Healthy Feet Treatments

The delicate human foot contains 33 joints, 26 bones, and 126 muscles, ligaments, and nerves,which women regularly squeeze into high heels. Add the fact that the average person spends four hours a day on their feet, and it’s no wonder there is a national epidemic of foot problems like bunions, hammertoes, arthritis, and worse.