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SpaFinder Releases 2011 State of Spa Travel Survey Findings
Posted: November 22, 2011
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But a significantly more robust 69% of agents predict growth for spa travel in 2011, while another 26% expect bookings to remain about the same in 2011 over 2010. So, 95% report that spa travel bookings will either grow or hold firm this year.
Hottest trend: Health and wellness spa travel
Travel agents ranked "increased interest in spa travel specifically for wellness & health," i.e., clients seeking spas to better themselves through weight loss, fitness or stress-reduction programs/offerings, as the No. 1 fastest-growing spa travel trend.
Additionally, 79% of agents report clients are more interested in spa vacations with a strong health/wellness component in 2011 over 2010, while another 18% report the trend remains just as strong. This is up significantly from the 52% of agents that reported that health/wellness-focused spa travel was on the rise in 2009.
Rounding out the top five trends: 2) “social spa-ing,” or friends/groups hitting spas together; 3) people traveling solo to spa destinations; 4) spa travel for younger people (under 40); and 5) increased interest in international spa destinations.
Even more aggressive deals in 2011
Despite more bullish reports for travel generally, 55% of agents reported that hotel/resort/destination spas are actually offering more aggressive deals, attractive pricing and value-add packages in 2011 over 2010--with only 8% seeing any declines in the deals this year.