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NMI Reveals Key Insights Into Baby Boomer Clients: With Tips For Working With These Clients From Terri Wojak

Posted: October 28, 2011

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"Working in a medical spa setting, I see a lot of baby boomers on a regular basis. Working with baby boomers, as opposed to those in their 30s to 40s, differs in various ways. Because baby boomers are such a large demographic, they tend to be the leaders in many trends when it comes to anti-aging and skin care. This is why many advertisements for anti-aging products and services are now based around this generation. These clients often research all the options available to them before even booking an appointment. They appreciate getting detailed information, whether it is on the services you offer or the products you use. Education is the key with all clients, but baby boomers tend to appreciate these details even more.

Many of the baby boomers are more health-conscious and willing to listen to the advice that is provided regarding overall wellness. They are more involved with caring for their body as a whole, which helps them achieve a more youthful appearance. They are not just coming in for a quick fix; they see the value in taking care of their skin on a regular basis through consistent facial services and using the right products for their skin. This generation still takes full advantage of the medical services offered; most commonly neurotoxins, facial fillers and ablative lasers, but they still put forth the effort of doing their part in the age-prevention process.

"Here a few tips to make baby boomer clients happy. Educate them thoroughly on everything you are doing. Always maintain the highest standards in customer service; these clients are not likely to put up with less than superior customer service. Offer tips on keeping their skin and body in a healthy state; they will value this information. Finally, make sure your client leaves happy and you will likely see a lot of referrals. Clients used to be embarrassed to let others know that they were receiving cosmetic medical services. Now it seems as though everyone, especially the baby boomers, are talking about what they have had done and how great it makes them feel about themselves."