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Top 5 Facts About the Spa Industry in 2011
Posted: October 6, 2011
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On average, spas have 7.5 treatment rooms. In addition to treatment rooms almost all spas contain a retail space (93%) and 54% have a relaxation area. A large element of many spas are salon service stations, of the 70% of spas that have stations, manicure and pedicure stations are the most popular at 60% respectively.
Services and products
In 2010, spas received 150 million client visits. While massage remains the No. 1 treatment received by spa-goers, skin care services are more readily available at spa locations. The study shows that skin care services were the most offered type of service with 94% of spas offering them. Following skin care, massage services were widely offered by 88% of spa facilities, body services (80%), salon services (66%) and complimentary or alternative therapies (30%) rounded out the top five service offerings.
Composition of revenue
The four main treatment revenue categories in the spa industry account for 79% of total spa revenue and include: massage and bodywork, skin care treatments, hair and nails. There were an average of 8,704 treatments and services per spa provided within the four categories. Retail accounts for 11% of total spa revenues with skin care products accounting for a majority of spending by spa-goers.
Spas offer a wide variety of packages to help customize the treatment experience. Six in 10 spas offer packages to wedding parties while 47% have experiences for couples, 45% have packages specifically for men and pregnancy programs. The next generation of spa-goers are flocking to the spa and 30% of spas offer packages just for teens. In an effort to educate consumers on the benefits of a spa lifestyle and boost their profile, spas are making efforts to connect with their local community. Eighty five percent are donating products and services, 69% are holding events at their facility and 62% participate in charity benefits.
Research is a vital component to business success, and ISPA continues to provide complimentary industry research to its members. The full study is available for members of the association as a digital download. The study is also available for purchase online at experienceispa.com.