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The Face of Skin Care

By: Carrie Lennard
Posted: September 29, 2011, from the October 2011 issue of Skin Inc. magazine.
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So are these forays from the bigger players into natural makeup likely to be successful? They could well be. The prices of many of the smaller natural color cosmetics brands are often at the premium end of the scale, and their distribution remains quite limited. This has meant that a gap in the market exists for more affordable and widely available natural brands.

Skin care to continue its dominance to 2015

The star category leading up to 2015 will continue to be skin care, which will increase its dominance to become by far the biggest value category in the global beauty industry. This will be driven primarily by strong demand in Asia—China, in particular. The color cosmetics category is set to add $7.5 billion to its value size by 2015, of which the lion’s share will come from Latin America, thanks to the continued strong growth of color cosmetics in Brazil.

Carrie Lennard is an industry analyst for global market intelligence firm Euromonitor International. She directly contributes to the content and quality of Euromonitor’s cosmetics and toiletries research, which provides a strategic analysis of the global market and in-depth coverage of the cosmetics and toiletries industry in more than 80 countries worldwide.