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Capturing the Tween/Teen Market

By: Melinda Taschetta-Millane
Posted: August 1, 2011, from the August 2011 issue of Skin Inc. magazine.

page 6 of 6

And along with industry growth comes consumer knowledge and a deeper level of education regarding the importance of professional skin care—and this starts with tweens and teens. Take a look at your current menu and find ways to work this demographic into your future growth.