According to Professional Skin Care 2010 Global Series: Market Analysis and Opportunities, a newly released series of regional reports from Kline and Company, consumers are still holding on pretty tightly to their money; however, they are willing to stretch and spend extra on products that will show visible improvement to the skin.
As a result, more consumers are coming back to professional skin care products and have increased the frequency of their visits to skin care facilities, spas and medical spas.
This influx of new customers will undoubtedly continue to raise the hopes of a long-lasting recovery to the market, which registered substantial drops in 2009. The American market has seen positive gains in 2010: Sales in the United States have increased by 2.7%, according to the reports. However, the skin care facilities that have survived need to continue to market and promote to consumers in order to ensure that a steady stream of new business continues to emerge.