Most Popular in:
Sales Improvements for Colors Cosmetics; Skin Care Slow Going
Posted: May 16, 2011
page 2 of 2
Women aged 35-44 (37%) are the most frequent purchasers of color cosmetics, as many are entering their peak earning years and may be particularly concerned about their professional appearance. Women in this age group are also beginning to see fine lines and other early signs of aging, according to Mintel. As a result, this demographic is likely to purchase more—and a wider variety—of both color cosmetics and facial skin care.