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4 Time-tested Rules for Skin Care Success

By: Celeste Hilling
Posted: April 29, 2011, from the May 2011 issue of Skin Inc. magazine.

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Again, you can’t work in a silo. Engage like-minded groups to reach your target markets. Want to reach women? Speak in front of your local Junior League and offer members a special rate for first-time guests. Want to reach brides? Form alliances with area wedding planners and bridal stores to offer skin care advice and incentives to brides, grooms and bridal parties. Join your local chamber of commerce or apply to be on a charitable board—the partnership opportunities are endless when you step outside of your box.

With more than 18 years in the beauty and wellness industries, Celeste Hilling is the founder and CEO of Skin Authority. As a respected expert and speaker on skin care, beauty, self-esteem and business, she is a resource for leading media outlets and is a recurring skin care expert for Fox News iMag, Spa magazine and