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Top 10 Industry Trends of 2007

Posted: November 28, 2007, from the December 2007 issue of Skin Inc. magazine.

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Planet Spa.
With a plane ticket and passport, it’s possible to reach all four corners of the Earth more easily than ever these days, and this globalization has extended through the doors of even the smallest spa. You’d be hard-pressed to find a menu that didn’t include offerings with Asian and European influences, and now spas are able to send employees right to the sources for training, from Thailand to Sweden. However, this means that the competition down the street—and even your clients—also have the opportunity to travel to faraway places and experience exotic modalities, as well. So, despite the educational opportunities, globalization also is making the fight to help your spa stand out among the crowd all the more difficult. With the world becoming smaller every day, it’s more important than ever to keep your eyes, ears and mind open to innovation, and to build your services and staff to unparalleled heights.

Giving back.
Participating in a melanoma awareness walk and sponsoring a skin care tent at the event ... donating products and services to a local charity fund-raiser for breast cancer research ... offering treatments and tips about skin care to kids fighting illnesses at a local children’s hospital ... these are just a few of the ways in which the spa industry has offered a helping hand this year for a variety of causes that are affecting our world today. The spa businesses and product suppliers that have been giving their time, talent and money are receiving unexpected benefits, too Not only do the efforts provide warm and fuzzy feelings of aiding your fellow man, but charity sponsorship and donating are some of the best ways to get your spa’s name out to the public. Helping the world and helping to grow your business? What a deal!