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January through December—2007 has already flipped through the pages of the calendar, allowing for the preparation of a whole new set of adventures in 2008. But before moving into the new year, its important to see where the industry has been, providing a preview of the direction it’s headed. Following are some interesting industry impacts, listed in no particular order, as identified by the Skin Inc. magazine editorial team.
The Millennium Generation. Future spa-goers are becoming your current spa-goers faster than they can bat their glittery eye-shadowed lid at you. This year, kids, ’tweens and teens have put their little feet down as a viable spa audience, and there’s no denying that the combination of beauty, makeup, girl talk, health, fitness and fun is appealing to the under-18 set. And despite the giddiness of it all, there are some serious dollars to be made today—and for years to come—from this generation. These kids will be the big-spenders in your spa as they grow older, and because they are beginning to understand the importance of skin and beauty maintenance at a young age, this emphasis will continue and become more substantial as they get older, start to receive a steady paycheck and become the moguls some think they already are.
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