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Engaging Spa Clients Through Social Media

By: Nate Myers and Ron Robinson
Posted: January 5, 2011, from the January 2011 issue of Skin Inc. magazine.
spa swirl

page 16 of 20

What are your brand values? Is there a disconnect between the social marketing voice you use through your Facebook presence to the print ad in The New York Times announcing your newest treatment? Is your social marketing strategy leveraging your traditional marketing assets and events? Do you have a comprehensive marketing calendar that captures all your social, online and traditional marketing touch points and events? Have you mapped out all possible customer journeys, and understand how each component smoothly leads to the next so that your audience has a seamless, positive brand experience?

10. Deliver the ROI

This all sounds nice, but we’re all busy, and, at the end of the day, need to show real, specific ROI. Can that be done for social media? Yes.

Some of the best methods available today to track ROI for your social marketing efforts include the following.

Compare number of impressions generated through social media with cost of delivering same impressions using traditional media.