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What Will Your Business Become This Year?

By: Deedee Crossett
Posted: January 5, 2011, from the January 2011 issue of Skin Inc. magazine.

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Avoid phrases such as:

  • “I will try to sell more retail;”
  • “I’m going to ask my clients to book another appointment;”
  • “I want more happy clients;” and
  • “We will do better with customer service.”

Predict the future

Use goal-setting to predict the future. You have the privilege of servicing clients in the most amazing industry on the planet. Take full advantage of your opportunities and everything that the future has in store for you. Here’s to a prosperous 2011!

Deedee Crossett is a licensed esthetician, founder of the San Francisco Institute of Esthetics and Cosmetology, and member of the California Board of Barbering and Cosmetology. With more than 15 years of sales and marketing experience, her mission is to inspire and develop future professionals that every spa will want to employ. Crossett is a member of the 2010–2011 Skin Inc. magazine editorial advisory board.