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What Will Your Business Become This Year?

By: Deedee Crossett
Posted: January 5, 2011, from the January 2011 issue of Skin Inc. magazine.

A new year brings with it an opportunity to push the reset button, take inventory and create a plan for the future. Goal-setting is not only a chance to plan for the future; it is why you became a business owner in the first place. This is the time to dream about what you want your business to become in 2011. The first step is to create time to dream big. Schedule quiet time, away from distractions, when you can let your mind wander. Choose a time of day where you are most energetic and creative, and keep this appointment with yourself.

Begin by writing “2011” in the middle of the page and drawing a circle around it. Now, draw a line out from “2011” for each goal you would like to achieve this year. Examples include retail goals, client experience, or anything else that comes to mind. Start writing ideas and thoughts under each topic, and try not to judge your thoughts or think about what will or will not work. Be creative—use colored markers, pictures that inspire you and quotes. This will be the foundation for your 2011 goals.

Be specific

Now that your 2011 dream board is outlined, you can go back and be specific about the details. For example, let’s say you decide February is client experience month, and you want to work on including more add-on services, adding tea service and improving client flow. When writing your goals, be specific, make them measurable and add a time line.

Example: February goals

1. During February, the team will suggest two add-ons for every appointment: one during the confirmation call and two during the service consultation. The spa goal is to increase add-on services by 50% during February.