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SpaFinder Releases 2011 Global Spa Trends to Watch Report With Exclusive Commentary From SpaFinder President Susie Ellis

Posted: December 3, 2010

page 9 of 12

It’s just as important to be transparent about which spa treatments do not have as much research behind them. The model should be having your staff learn to be comfortable with saying:"There haven't been any clinical trials on this yet; however, we are hearing that a lot of people are sleeping better after experiencing this treatment."

Look for the launch from the Global Spa Summit of an “Evidence Based Database for Spa Modalities” to be accessible by summer 2011. This will be an ever-growing resource that will help the spa and wellness industries access the evidence that so much of what they do works … leading to more—and more loyal—customers.

7. Hyper-local Spas

A current trend that complements—rather than countervails—the move toward branded spas is the desire for authenticity and immersion in the traditions and elements of a spa’s local environs and culture. A maple scrub in Canada, organic food from the spa garden, or facilities built of local stone, while not new, were, until relatively recently, novelties.

But spas are now trending with the “farm-to-table” movement, offering farm-to-massage-table treatments. Locally sourced fruits, herbs and honey are grown on site, and then dished up in both meals and in spa treatments. Even the well-known branded spas are sure to reserve a portion of their services for locally infused treatments, as consumers look to take advantage of the diversity of their surroundings.

Think: Hay Barn Spa (Cotswolds, UK); Hotel de la Paix (Siem Reap, Cambodia); and The Farmhouse Inn & Spa (California, U.S.). SEE MORE EXAMPLES

8. Extreme Beauty: Spa Edition