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SpaFinder Releases 2011 Global Spa Trends to Watch Report With Exclusive Commentary From SpaFinder President Susie Ellis

Posted: December 3, 2010

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There are also numerous devices (on the market and online) such a saline device that purifies the air and adds salt microns into the room. Although it can't exactly simulate a salt cave, these are the next step up, using technology to infuse salt in correct percentages into rooms. Many people will buy these for asthmatic children, as salt inhalation is known to have benefits for that condition.

Marketing it right means educating people about not only the long, centuries-old tradition behind the salt inhalation approach, but also about the medical studies proving it can be beneficial for respiratory illnesses such as asthma and allergies, skin conditions such as acne and psoriasis, and even cystic fibrosis. There's a big client base that would care: Asthma is a global epidemic, and 300 million people worldwide suffer, with 40% estimated to be children.

4. Spa Brandwagon

Traditionally the province of standalone spas, the industry is moving rapidly in the direction of branded experiences. The year of 2011 will be a watershed year for franchised/branded spas, as consumers seek the consistency of treatments they know and love, and major players expand into new markets.

A stratified market offers consumers choice, and like the global coffee chain Starbucks, a predictable experience wherever they travel. From the cool, urban Bliss or Exhale to the eco-luxury of Six Senses, or the lavish opulence of Mandarin Oriental to Mandara’s more affordable Chevana brand, look to see a brand new world of spa lines going global. Fueling the “spa brandwagon”: globalizations, strengthening economies, and consumer demand for the “know-ablity” factor.

Brands on the move: Banyan Tree, 63 locations; Body Minute, 221; Clarins, 136; Massage Envy, 600; Red Door, 32; and Leading Spas, representing 90 properties.

5. Deals Gone Wild