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SpaFinder Releases 2011 Global Spa Trends to Watch Report With Exclusive Commentary From SpaFinder President Susie Ellis

Posted: December 3, 2010

NOTE: Only on SkinInc.com: Exclusive spa-focused commentary by Susie Ellis, president of SpaFinder, is included in this news item explaining how some of these trends can be translated into your spa in order to stay on the cusp of your clients needs and stay profitable.

SpaFinder, Inc., a global spa and wellness resource, recently announced its annual spa trend forecast, now in its eighth year. SpaFinder’s Spa Trend Report identifies global spa trends that will influence spa experiences for both consumers and the industry in the coming year and for decades to come.

The report is based on analyses from a large team of experts who visit hundreds of day and stay spas each year; interviews with top industry analysts; ongoing research across the spa, travel and beauty sectors; and data derived from SpaFinder’s relationships with more than 9,000 spas and salons across the globe.

The Spa Trend Report is developed under the direction of SpaFinder President Susie Ellis, who is also the author of an influential blog and column. “As someone who’s watched the modern spa industry from its infancy, I have never seen the aggregate level of creativity and talent in the field, as wellness, fitness, beauty, design and cuisine are blended in unique new ways, just as the economy begins its upswing,” Ellis says.

1. Aging ... Raging

Baby boomers are the fastest-growing demographic in the world. In the United States alone, 39 million consumers account for nearly $2 trillion in annual spending. This is not lost on spas, which are showing ever-more awareness of the needs of older spa-goers. Modeling after pioneers such as Canyon Ranch, many spas are now beginning to incorporate exercise physiologists, chiropractors, orthopedics and naturopaths who focus on rejuvenation of joints, pain relief and mobility. Thermal bathing is seeing a renaissance, particularly with this growing group, as the benefits of soaking are rediscovered.