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25 Spa Industry Changes by 2020

By: Carol and Robert Trow
Posted: November 29, 2010, from the December 2010 issue of Skin Inc. magazine.
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23. The debate about preservatives will take a new turn as manufacturers embrace new formulations. The perennial issues of media scare tactics versus objective scientific information will remain a thorn in the side of scientists and manufacturers. Combined with a new generation of airless packaging, the role of preservatives will change.

24. A new generation of nutraceuticals is on the horizon. The treatment and prevention of a myriad of skin conditions will be enhanced with condition-specific oral supplements, drinks and food to accompany topicals. Kline & Company reports that beauty-from-within products will grow from $1.5 billion in 2007 to $2.5 billion in 2012. Watch out for growing regulation on the part of governmental agencies as they increase efforts to try to temper claims in this realm. This is already a fact of life in the European Union and the United Kingdom.

25. Look for more regulation on the issue of organic and natural skin care; presently, manufacturers are playing fast and loose with their own definitions. Although many consumers are seeking green and safe products, fast results will trump all other concerns.

Prosper in the future

To prosper in 2020, you must know your clients better than they know themselves—collect and analyze their likes and dislikes, and wants and needs—and target marketing to them via the plethora of online and instant communication options available. Professional associations will have to become better at lobbying in the political arena to protect what can and should be done in a spa environment because there are movements to take many profitable services out of the estheticians’ hands. The spa professional will have to be better educated not only in skin science, new ingredients and the use of devices, but in informational management, targeted marketing and advertising. Even with these changes, the personal service aspect of spa will remain.

REFERENCES

1. www.unfpa.org/swp

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