Consumers throughout the world have accepted vitamins and dietary supplements as both natural and scientifically effective beauty products. According to data from Euromonitor International, beauty was the fifth most popular global marketing/positioning tactic for 2008 and 2009, supplanting joint health. Each country has its own definitions of beauty, and its own product preferences. Some countries are merging the concepts of health and beauty by subscribing to the belief that beauty comes from a healthy body, and others distinctly separate beauty and health. However, the exact same products are popular with all these consumers. Savvy spa personnel should make it a point to discuss beauty products using health-based terminology that most resonates with individual clients. (Editor’s note: For more information about international vitamin trends and vitamin statistics, log on to www.SkinInc.com/vitaminstats.)
Vitamins in spa products and treatments
Vitamins have become extremely important in helping spa professionals and personal care suppliers achieve the kind of balance that is being demanded from clients; in this case, scientifically proven efficacy from natural ingredients.
Despite the fact that many vitamins are produced in a highly industrial fashion, they are among the most trusted of health and well-being ingredients and are universally recognized as natural and beneficial nutrients. At the same time, there is plenty of scientific evidence to support their role in health, so it is no surprise that the spa industry has successfully piggy-backed on the popularity of vitamins in food and beverages to extend their usage into spa products and services.