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Dozens of Chicagoland businesses will raise funds and discount popular beauty and wellness services during the month of October as part of a nationwide initiative called Pretty in Pink. The Pretty in Pink campaign, which is held annually in October to support Breast Cancer Awareness Month, will benefit Bright Pink once more in 2010. Bright Pink is the only national nonprofit organization with an exclusive focus on the prevention and early detection of breast and ovarian cancer in high risk, young women.
Each one of the more than 100 spas and salons that participate in Pretty in Pink nationwide makes a contribution of $199 to Bright Pink, and provides their services at deeply discounted fees to raise awareness for the charity. During Pretty in Pink, created and implemented by PrettyCity.com, consumers may select from offers of contemporary beauty services for just $31 that include posh pedicures, 60-minute massages, European facials, haircuts and color, eyelash tinting, Brazilian bikini waxing as well as skin-saving microdermabrasion and photofacials.
Consumers may log on to www.prettycity.com/pink to browse participating locations and their $31 services, book appointments and make additional donations to support Bright Pink.
Since 2007, the Pretty in Pink campaign has raised $20,000 every year for its charity partners. It began in 2005 with 31 participants that raised $600.