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A Rise in Ethnic Beauty

Posted: September 14, 2010

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Celebrities and the media, Etcoff said, have helped promote ethnic beauty. One trait in particular is the larger bottom. Susan Bloomstone and Lisa Reisler, co-creators of Booty Pop panties, a form of padded underwear used to give an illusion of a larger rear, said their product was inspired by ethnic women in Hollywood, such as entertainers Beyoncé Knowles and Jennifer Lopez.

"Magazines, music, and movies have really created a window for more ethnic women to be noticed for their features," Reisler said. These women, she said, have made the larger, rounder bottom sexy.

Lip plumping and injections, techniques used to achieve fuller lips, remain popular among Caucasian women, said Dr. Ashkan Ghavami, a plastic surgeon based in Beverly Hills, California. "Fuller lips are definitely associated with ethnic cultures, and I don't think these trends are going to fade away too quickly," Ghavami said. "What we are starting to see now is that curves on the body and fuller features on the face—traits that were once deemed unappealing in our society—are becoming more attractive."

Ronald Gavin, a 32-year-old single man from Tampa, Florida, agrees. "I mean let's face it, ethnic women have this exotic appeal—it's the curves and the fact that they don't have this carbon-copy look like anyone else," Gavin said. "That's definitely sexy in my book."

Bottoms and lips are not the only ethnic features women are raging about, according to Ying Chu, Marie Claire beauty and health director. An obsession with rich, brown-skin complexions have boosted the sales of self-tanning products, and aspirations for bouncy, silky straight hair has attracted women to Brazilian and Japanese hair straightening, said Chu.