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Euromonitor International asks "how will your brand reach consumers in 2015?"; delves into macro trends driving consumer behaviors.
The NPD Group reports a growth in United States prestige makeup is shifting from nails to eyes and lips.
Spafinder Wellness 365 released its 12th report on the top 10 spa and wellness trends set to unfold in 2015 and beyond.
Consumer adoption of anti-aging skin care routines is low despite high interest in the products, indicating that marketers are failing to connect with a majority of consumers who are most interested in their products—a group comfortable with their age.
Total lip makeup sales up for the 12 months ending November 2014, and growth in lip makeup is not limited to lip color; lip products are among the primary drivers of total prestige makeup growth.
Over the next decade, the beauty market is expected to grow on three pillars: wellness, technology and cosmetic beauty.
Pantone, an X-Rite company and the global color authority, today announced PANTONE 18-1438 Marsala, a naturally robust and earthy wine red, as the Color of the Year for 2015.
By: Cathy Christensen
As we move into the middle of the decade, it has become clear the recession's negative impact is fading, and the skin care industry is poised for growth and adaptation.
A recent report from the National Law Review explores how the cosmetics industry is embracing digital tools and formats; for example, L’Oréal's Makeup Genius app for users to apply makeup virtually.
For the first time in a decade, according to The NPD Group, the performance of the overall skin care category is below that of fragrances; taking advantage of opportunities in unexpected spaces is key in today’s shifting prestige beauty market,