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Trends

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Apr
18
2014

Why Product Packaging Matters

Why Product Packaging Matters

Packaging Matters is an annual exploration into the role packaging plays in consumer purchasing behavior, brand loyalty and overall product satisfaction.

Apr
17
2014

Spring into Beauty with Trends from Kline & Company

Spring into Beauty

Kline & Company tracks the beauty trends of spring 2014, with a look at the noted colors bringing the next few months to life, cosmetically speaking.

Apr
16
2014

Perceived Self-attractiveness Greatly Affects Self Confidence

Perceived Self-attractiveness Greatly Affects Self-confidence

After noticing Americans' colossal spending on personal grooming despite the recession, Stanford Graduate School of Business researchers began a study that found sense of self-attractiveness affected views on social hierarchy.

Apr
11
2014

Dove Social Experiment Shows Beauty is a State of Mind

Dove Social Experiment Shows Beauty is a State of Mind

Beauty brand Dove conducted a social experiment documented in a short film that illustrates the ongoing conflict women have with recognizing their beauty.

Apr
11
2014

Euromonitor Defines Top Beauty Trends in 2014

Top 5 Beauty Trends in 2014

According to Euromonitor International, multifunctionality and social outreach continue to be big trends in beauty.

Apr
07
2014

Scientific Skin Care Emerges As New Category—Altering Consumer Behavior

Scientific Skin Care Emerges As New Category—Altering Consumer Behavior

Scientific skin care products will transform the entire market for the simple reason that skin care category dominates beauty sales.

Mar
28
2014

Online Beauty Communities Show Influence

Online Beauty Communities Show Influence

According to Diagonal Reports, new online groups are displacing advertisers and marketers to shape a new beauty agenda.

Mar
27
2014

Largest Increase in Cosmetic Procedures in 2013 Since Before Great Recession

Largest Increase in Cosmetic Procedures in 2013 Since Before Great Recession

The American Society for Aesthetic Plastic Surgery (ASAPS) released its complete 17th annual multi-specialty statistical data indicating a 12% overall increase in cosmetic procedures performed in the United States in 2013.

Mar
26
2014

‘Selfie Beauty’ Pushing Trends in Beauty and Personal Care

‘Selfie Beauty’ Pushing Trends in Beauty and Personal Care

According to Euromonitor, consumer preoccupation with image and how they are perceived by others is another important trend somewhat attributed to the 'selfie.' This concern for one’s self-image means beauty companies will have to tailor to specific consumer needs with personalized and solution-based products.