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Éminence to Plant a Tree for Every Product Sold
Posted: December 4, 2012
In a new environmental initiative from organic skin care brand Éminence Organic Skin Care, the company will plant one tree for every product sold, whether retail or professional, in order to support the fight against global climate change.
For every active organic or Biodynamic-brand product purchased, a portion of the proceeds will go toward planting a tree to help clean up the air and support the world’s natural resources. Through partnerships with global tree planting organizations like Trees for the Future, every product the company sells will now equal one tree planted around the world.
In the first year of the program, Éminence expects plant the equivalent of more than 1,000 football fields of trees.
“We’re so excited about our Forests for the Future initiative. Planting even just one tree can make such a difference,” said Boldijarre Koronczay, president and founder of Éminence. "Deforestation is the leading cause of climate change. If we want to protect the future of our planet, and our own health, tree planting has to be a part of the plan. We're committed to rebuilding and restoring the environment one product—and now one tree—at a time."