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Whole Foods Requiring USDA Certification on Organic Beauty Products

Posted: June 23, 2010

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The company’s set of requirements apply to all personal care products and cosmetics which use the word “organic” in any way on the product label, including the use of the word “organic” in the brand name, which must be certified to the USDA NOP or NSF 305 standards. Whole Foods Market is currently working with suppliers to transition their label claims to the meet these standards:

  1. Products making an “Organic” product claim must be certified to the USDA’s National Organic Program standard for organic (>95%) products.
  2. Products making a “Made with Organic ________” claim must be certified to the USDA’s National Organic Program standard for Made with Organic (>70%) products.
  3. Products making a “Contains Organic _______” claim must be certified to the NSF/ANSI 305 Organic Personal Care Standard.
  4. Products listing an organic ingredient in the “Ingredients:” listing organic ingredient must be certified to the USDA NOP standard.

Brands making an “organic” claim have until Aug. 1, 2010, to submit their plans for compliance and until June 1, 2011, to be in full compliance.